Article

UnitedHealth Group Talks Innovation Using Lean Startup

Mitchell Posada

Published on: July 8th, 2014

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

We asked Mitch Posada, VP of Marketing of Orthogonal to write a post with his perspective on the space:

With disruption happening in healthcare more often and more quickly, big enterprise is more active than ever, looking at numerous ways to tap into innovation. Their gaze is fixed on the evolving venture capital model, which has fervently adopted the Lean startup methodology, championed and led by Steve Blank and Eric Ries.

$100 billion dollar organizations that are lean and large, regulated and highly governed don’t exactly make an easy match for them. Within larger organizations, there are structures and policies that make leveraging a Lean start-up model challenging.

Orthogonal has been working with UnitedHealth Group, applying the Lean innovation portfolio approach to get more home runs out of their innovation processes.

Check out this video of Kunjorn explaining just how UHG is able to successfully leverage the Lean Startup Method by identifying and mitigating things that kill innovation.