Article

Pragmatic Marketing vs. Customer Development

Bernhard Kappe
Bernhard Kappe
Published on: November 14th, 2010

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity on the strengths and weaknesses of each.

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