Articles

Article

Why Won’t Anyone Use My mHealth Apps?

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. The explosion of the mobile health (mHealth) arena seems to have many players in the healthcare industry running a race they haven’t trained for. There are roughly 40,000 mobile health and wellness apps in the […]

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Article

Wireless Sensors and Mobile Apps in Healthcare

Healthcare, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. When you combine cheap sensors with the computing power and interface capabilities of modern iPhones and Android smartphones, you can get powerful mobile diagnostics.  When you add in smartphones’ data transmission capabilities to feed data […]

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Article

VGBio Vitalink: Medical Wearable Sensors & Mobile Apps

FDA, Healthcare, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. One of the trends from the 2012 MHealth Summit I briefly touched on last week was the growing number of Bluetooth and wifi enabled wearable medical devices.  I think this trend will become extremely important […]

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Article

The Research-Product Gap

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. What I will talk about at DRC is the ‘research-product’ gap. I just gave a talk at the Stanford D School about some of these issues. I discussed the research-product gap. This didn’t concern them. […]

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Article

Trends from the 2012 MHealth Summit: Mobile Momentum

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I attended the 2012 mHealth Summit in Washington DC earlier this week and came away impressed with the how fast things are moving in this space. The conference itself, now in it’s fourth year, has […]

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Article

Going Native isn't Always the Right Move in Mobile

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For […]

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Article

Turbocharge Your Mobile App Sales

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I gave a talk on marketing mobile apps at Mobile Mondays Chicago  at Morningstars swanky offices on State Street. Selling mobile applications is far more difficult than selling SaaS applications. Currently, there […]

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Article

Using Constraints to Brainstorm Designs for Mobile Apps

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. While a mobile app may do a lot of things, it’s essential to design the app so it feels simple to the user at any moment during its use. But how do you generate ideas […]

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Article

Integrating Lean Startup, UX Design & Agile Development

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I gave a talk at the Chicago Product Management Association together with Orthogonal’s Amy Willis and Reid MacTavish on the lessons we’ve learned in integrating Lean Startup, User Experience Design and Agile Development. Here are […]

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Article

Lean Ideas for Healthcare Startups

Healthcare, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bernhard Kappe, Orthogonal’s CEO, gave a talk at the new healthcare startup accelerator Healthbox, and tailored his Lean Startup presentation for medical innovators. Healthbox is a new Chicago based healthcare centric accelerator program that started […]

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Article

Lean Innovation with Encyclopedia, Nokia and Wheels

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s CEO Bernhard Kappe assembled a panel for last weeks AITP Spring Technology Conference focusing on how large enterprises are employing lean startup principles to improve innovation outcomes. The panelists included: Jorgen Hesselberg, Senior Manager, […]

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Article

Workshop: Faster Innovation With Lean + UX + Agile

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Your job as an innovator is to discover a product and model that works before you run out of time and money. 9 out of 10 new products fail. So fail faster, fail cheaper. So […]

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