Articles

Article

Lean User Experience at the Chicago Lean Startup Circle

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bob Moll, Orthogonal’s Lead User Experience Designer, and Bernhard Kappe, Orthogonal’s CEO are giving a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the […]

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Article

Facebook and Twitter for Customer Acquisition

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In a lean startup, marketing is a process of discovery using fast feedback loops, just like customer development and agile development. Customer interviews and the process you use to get those initial interviews will give […]

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Article

How to Run a Brainstorming Session

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Brainstorming sessions are great for solving problems and generating ideas. You will enhance your results by remembering a few key guidelines for running your session. 1. Create Specific Questions in Advance To engage a group, […]

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Article

Sticky Notes, Walls & Whiteboards for Team Ideas

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In the age of hi-fi tools, low-fi tools still have their place and a very important place. But when should you go with low-fi? Here are some insights. Team Involvement When team participation is needed […]

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Article

Agile in FDA Regulated Medical Software - Sweat the Details

agile, FDA, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Very few people in the software development community have issues with maintaining good attention to the details. However, I bet those who live in the regulated software community view the “normal” software world as quite […]

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Article

How MIT Media Lab is Transforming Healthcare UX

Human Factors & UX, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. The New Media Medicine group at the MIT Media Lab suggests a key to solving healthcare problems lies in establishing new kinds of collaboration between patients and practitioners. Traditionally, the relationship has been one of […]

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Article

Agile in FDA Regulated Medical Software: Don't Cut Corners

FDA, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I have to thank Tavi Scandiff-Pirvu for coining this expression as it relates to regulated software development. As long as you use industry standard methods, the FDA allows you to determine the rules that you are […]

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Article

Lean Startup Marketing Workshop

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.   Todd Wyder and I will be teaching a Lean Startup Marketing workshop at Orthogonal on June 10th. The first workshop we did, on business model generation and customer interviews was a lot of fun, […]

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Article

Two Types of Design Thinking You Need

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Most design thinking can be thought of as either Top Down or Bottom Up. But what’s the difference? Why is each important? And what are the strengths and weaknesses of each approach? Top Down thinking […]

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Article

Agile in FDA Regulated Medical Software

agile, FDA, medical device software development

Testing is a crucial part of all software development. If you don't believe this you are likely just starting your career or haven't had to support an application in production with users. It becomes

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Article

What is the Right Fidelity of Prototype? Five Questions to Ask

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. High-fi, low-fi, or something in between? Choosing the right fidelity for a prototype is crucial to effectively use the limited resources of your project. Low fidelity prototypes, such as hand sketches, are fast and enable […]

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Article

Marketing in a Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I gave a talk on Marketing in the Lean Startup at the April Chicago Lean Startup Circle, and Jayme Joyce of Local Legend Films was kind enough to record us on video. […]

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