Articles

Article

Agile for FDA Medical Software Seminar

FDA, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Agile emphasizes minimal documentation, a lot of verbal communication and rapid feedback loops to increase software quality, reduce waste and speed development. FDA regulations run counter to this approach, implying a heavyweight waterfall process with […]

Read More

Article

The 5 Ws of Talking to Customers - Part 2

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. This is part 2 of a series from guest blogger Joy McCaffrey of SpendRadar. My last post focused on the “Who” of talking to customers. This post will focus on the “What.” All conversations can […]

Read More

Article

The 5 Ws of Talking to Customers - Part 1

Discover the who, what, when, where and why of talking to your customers.

Read More

Article

Designing Mobile Apps Using Quick Scale Prototypes

Human Factors & UX, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Mobile apps need to be designed and tested to scale to avoid surprises when actual human hands start operating the app. Designs crafted or presented on large monitors can be deceiving, because it’s hard to […]

Read More

Article

Moving Your Apps to Mobile: Part 3 - Mobile Opportunities

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In part one of this series, I wrote about how mobile should be central to your development strategy because of the major shift that is happening to people’s computing habits. In part two, I cover […]

Read More

Article

Moving Your Apps to Mobile: Part 2 - How Mobile is Different

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In part one of this series, I wrote about how mobile should be central to your development strategy because of the major shift that is happening to people’s computing habits. In part two, I cover […]

Read More

Article

Startup Suicide: Knowing When You've Cut Your Own Throat

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Steve Blank writes a thought provoking article about the folly of the complete software rewrite. He envisions a scenario where an agile team builds a product and that product gradually accumulates technical debt until it […]

Read More

Article

7 Questions to Ask When Designing Mobile App

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Feel Can Make or Break a Product Imagine you are shopping for a new car. You found a model that looks great and has all the features you want. It’s even in your price range. […]

Read More

Article

Moving Your Apps to Mobile Part 1

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many companies we talk to are struggling with their mobile application strategy. It’s similar to the early days of the web, where some companies ignored it and struggled, and some got disrupted. For mobile, the […]

Read More

Article

Orthogonal Talks Customer Development at Chicago Booth

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I are giving a talk on Customer Development at the University of Chicago’s Booth School of Business next Tuesday, as part of The Polsky Center for Entrepreneurship’s New Venture Challenge program. It’s […]

Read More

Article

Exploring Customer Validation

lean startup

I want to do some exploration of customer validation, the second phase of Customer Development. I think it’s an area that there isn’t as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where […]

Read More

Article

Starting a Software Product Company? Pitfalls to Avoid

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Although there are many more pitfalls, I’m only going mention three. Feel free to add your own. The good news is that all of these risks are manageable. Staff User Acceptance Testing Carefully Startups are […]

Read More
1 … 17 18 19 … 28
BSI ISO 13485 Logo
Terms of Use | Privacy Policy | Careers
All Rights Reserved © 2026 Orthogonal