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Article

The Two Minute Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. At the beginning of every Chicago Lean Startup Circle I do a short presentation introducing lean startup principles. It’s about as short a presentation on the subject that I can do, but the title is […]

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Article

TDD Adoption

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many developers I talk to say they have tried Test Driven Development (TDD), but it “didn’t work for them”. Why is this so often the case? I believe that the main reasons are 1) it […]

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Article

Pragmatic Marketing vs. Customer Development

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity […]

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Article

Lean Startup Machine: Smarter Entrepreneurs in 55 Hours

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I was a judge and mentor at Lean Startup Machine Chicago this weekend and had a blast. Lean Startup Machine is a new type of startup competition that started in New York this July. Chicago […]

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Article

Lean Startup Machine: Nov 5-7

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Have you heard about the Lean Startup movement yet? It’s is a profound concept that’s having a major impact on how companies are being built, funded and scaled. Orthogonal is a major proponent of this […]

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Article

Amazon's Half Baked Customer Development Approach

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. This post from Ian McAllister prompted a lot of talk at my company. We’re a big proponent of Customer Development * as an approach to new product development, and this seems to be at least […]

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Article

Designing for Touch: The Science of Tap vs. Click

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. We know intuitively designing for a touch interface is different than a mouse driven interface. But why are they different? Let’s wrap a little bit of science around these two worlds. Both interfaces, tap or […]

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Article

Advice for Entrepreneurs from GrubHub's Mike Evans

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I became the organizer of the Chicago Lean Startup Circle in July, along with my co-organizers Eduardo Fernandez, Brandon McNamara and Dan Wellish. It’s been a lot of fun so far, and I’m looking forward […]

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Article

Enough Design can be Elegant Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s CEO Bernhard Kappe shared one of the Tech Talks by Pivotal Labs, whose Pivotal Tracker tool is one we enjoy using. Pivotal Labs’ Ian McFarland, VP Technology, talked about the relationship between design and […]

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Article

Agile for Primary Schools?

agile

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. The NYT had a very interesting article back on September 6th, entitled In a New Role, Teachers Move to Run Schools. I didn’t have time to blog about it but wanted to come back to it […]

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Article

Avoiding Fear, Loathing, and Analysis Paralysis

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. When starting a new project, we employ a technique we call Inception.  At a high level, the goal of Inception is to develop a shared vision for the project, come up with an initial scope […]

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Article

The Language Barrier between Designers and Developers

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many from Orthogonal, a sponsor, attended this year’s Windy City Rails conference. ROR is one of many staple development languages here. Another language is that shared by the information architects and visual designers. In contrast […]

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