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Article

5 Product Marketing Tips from Orthogonal

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. So, you’ve developed a great product and now you want to take it to market. Let’s just say it’s a widget.  You’re so excited about it that you want to announce it over loud speakers, […]

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Article

The Research-Product Gap

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. What I will talk about at DRC is the ‘research-product’ gap. I just gave a talk at the Stanford D School about some of these issues. I discussed the research-product gap. This didn’t concern them. […]

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Article

Innovation with Allscripts, Allstate, Alcatel-Lucent & Wheels

lean startup, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. One of the exciting things about the Lean Startup approach is that it’s applicable not just to startups, but to innovation within large companies. As part of TechWeek, Orthogonal has organized a panel of “intrapreneurs” […]

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Article

Using Aspirational Thinking to Elevate Your Product Design

Human Factors & UX, Product Design, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Your desire is to make a great product. Or take an existing product to the next level. It’s great to have the intention, but how do you put that intention into motion? Here is a […]

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Article

Blog Changes: Product Strategy, Design and Development

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal is changing how we blog. Since we started blogging about three years ago, we’ve had 1452 posts and about 1.3 million absolute unique visitors. We initially started blogging about Ajax, and then added topics […]

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Article

Asymco on Apple, Android and Mobile Disruption

mobile medical apps, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I’ve been reading a lot of Asymco since John Gruber linked from Daring Fireball a few weeks ago. Great analysis illustrated with lots of graphs. Take a look at this one, from Android’s Pursuit of […]

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Article

Rapid Product Design for the iPad

Human Factors & UX, Product Design, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Like the iPhone, the iPad inspires ideas for products. But can you turn your idea into a viable product? We have developed a set of rapid design templates that guide some of the creative and […]

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