The ultimate value of connected medical devices is determined by user engagement. Frequent releases are a proven method for tackling the challenges of user experience, design updates and other time-consuming (and potentially expensive) development surprises. By allowing manufacturers to establish “early and often” checkpoints, they can elicit sound feedback to help create products that succeed and meet end user expectations. In this white paper, Orthogonal and our partners at Bold Insight look at how frequent releases can benefit the development of connected medical devices and Software as a Medical Device (SaMD).